{# ============================== #} {# PAGE 1 : VUE D'ENSEMBLE #} {# ============================== #}

Rapport statistiques

Periode : {{ periodLabel }} — Genere le {{ "now"|date("d/m/Y H:i") }}

{# --- Macro tendance PDF --- #} {% macro pdf_trend(trend, invert) %} {% if trend is defined and trend is not null %} {% set dir = trend.direction %} {% set delta = trend.delta %} {% set good = (dir == 'up' and not invert) or (dir == 'down' and invert) %} {% set bad = (dir == 'down' and not invert) or (dir == 'up' and invert) %}

{% if dir == 'up' %}▲{% elseif dir == 'down' %}▼{% else %}={% endif %} {% if delta is not null %}{{ delta > 0 ? '+' : '' }}{{ delta }}%{% elseif dir == 'up' %}Nouveau{% endif %}

{% endif %} {% endmacro %} {# --- KPI Visiteurs + Comportement --- #}

Indicateurs cles

Visiteurs

{{ behavior.avg_duration ? (behavior.avg_duration // 60 ~ 'm' ~ '%02d'|format(behavior.avg_duration % 60) ~ 's') : '—' }}

Duree moyenne

{{ _self.pdf_trend(behavior.avg_duration_trend ?? null, false) }}

{{ behavior.bounce_rate is not null ? behavior.bounce_rate ~ '%' : '—' }}

Taux de rebond

Pages / session

{{ behavior.avg_scroll is not null ? behavior.avg_scroll ~ '%' : '—' }}

Scroll moyen

{# --- Entonnoir de conversion --- #}

Entonnoir de conversion

{% set max = funnel.visitors > 0 ? funnel.visitors : 1 %}

Etape	Nombre	Taux
Visiteurs uniques	{{ funnel.visitors }}	100%
> 1 page visitee	{{ funnel.engaged }}	{{ (funnel.engaged / max * 100)\|round(1) }}%
Vu page contact	{{ funnel.saw_contact }}	{{ (funnel.saw_contact / max * 100)\|round(1) }}%
Conversions	{{ funnel.converted }}	{{ funnel.rate ?? 0 }}%

{# --- KPI Conversions --- #}

Conversions par type

Appels

Emails

Formulaires

Total

{# ============================== #} {# PAGE 2 : ACQUISITION #} {# ============================== #}

{# --- Sources de trafic --- #}

Acquisition — Sources de trafic

{% if sources|length > 0 %} {% set totalSrc = sources|reduce((c, s) => c + s.cnt, 0) %} {% for s in sources %} {% endfor %}

Source	Sessions	Part
{% set srcType = s.source starts with 'seo' ? 'seo' : (s.source starts with 'social' ? 'social' : s.source) %} {{ s.source\|replace({'_': ' '})\|capitalize }}	{{ s.cnt }}	{{ totalSrc > 0 ? (s.cnt / totalSrc * 100)\|round(1) : 0 }}%

{% else %}

Aucune donnee.

{% endif %}

{# --- Appareils --- #}

Acquisition — Appareils

{% if devices|length > 0 %} {% set devTotal = devices|reduce((c, d) => c + d.cnt, 0) %} {% set deviceLabels = { desktop: 'Desktop', mobile: 'Mobile', tablet: 'Tablette', unknown: 'Inconnu' } %} {% for d in devices %} {% endfor %}

Appareil	Sessions	Part
{{ deviceLabels[d.device_type] ?? d.device_type }}	{{ d.cnt }}	{{ devTotal > 0 ? (d.cnt / devTotal * 100)\|round(1) : 0 }}%

{% else %}

Aucune donnee.

{% endif %}

{# --- Heatmap temporel --- #} {% if heatmap.max > 0 %}

Activite par jour et heure

{% for h in heatmap.hours %} {% endfor %} {% for dayIdx, dayLabel in heatmap.days %} {% for hour in heatmap.hours %} {% set val = heatmap.grid[dayIdx][hour] %} {% set intensity = heatmap.max > 0 ? (val / heatmap.max) : 0 %} {% endfor %} {% endfor %}

	{{ h }}h
{{ dayLabel }}	{{ val > 0 ? val : '' }}

{% endif %} {# --- Pages d'entree --- #}

Acquisition — Pages d'entree

{% if landingPages|length > 0 %} {% for lp in landingPages %} {% endfor %}

Page	Sessions
{{ lp.landing_page }}	{{ lp.cnt }}

{% else %}

Aucune donnee.

{% endif %}

{# ============================== #} {# PAGE 3 : COMPORTEMENT #} {# ============================== #}

{# --- Detail par page --- #}

Comportement — Detail par page

{% if topPages|length > 0 %} {% for page in topPages %} {% endfor %}

Page	Vues	Duree moy.	Scroll	Rebond
{{ page.url }}	{{ page.views }}	{{ page.avg_duration ? (page.avg_duration // 60 ~ ':' ~ '%02d'\|format(page.avg_duration % 60)) : '—' }}	{{ page.avg_scroll ? page.avg_scroll ~ '%' : '—' }}	{{ page.bounce_rate is not null ? page.bounce_rate ~ '%' : '—' }}	{% if page.avg_duration is not null and page.avg_duration > 120 and page.avg_scroll is not null and page.avg_scroll > 70 %} ★ {% endif %}

★ = Bon engagement (duree > 2min et scroll > 70%)

{% else %}

Aucune donnee.

{% endif %}

{# --- Pages de sortie --- #}

Comportement — Pages de sortie

{% if exitPages|length > 0 %} {% for ep in exitPages %} {% endfor %}

Page	Sorties	Taux sortie
{{ ep.exit_page }}	{{ ep.exit_sessions }}	{{ ep.exit_rate }}%

{% else %}

Aucune donnee.

{% endif %}

{# ============================== #} {# PAGE 4 : CONVERSIONS DETAIL #} {# ============================== #}

{# --- Pages qui convertissent --- #} {% if conversionPages|length > 0 %}

Conversions — Pages moteur

{% for cp in conversionPages %} {% endfor %}

Page	Conversions
{{ cp.page_url }}	{{ cp.cnt }}

{% endif %} {# --- Parcours type --- #} {% if conversionPaths|length > 0 %}

Conversions — Parcours type

{% for cp in conversionPaths %} {% endfor %}

Parcours	Sessions	Part
{{ cp.path }}	{{ cp.count }}	{{ cp.pct }}%

{% endif %} {# --- Pages critiques --- #} {% if criticalPages|length > 0 %}

Conversions — Pages critiques

{% for cp in criticalPages %} {% endfor %}

Page	Sessions	Presence
{{ cp.url }}	{{ cp.sessions }}	{{ cp.pct }}%	{% if cp.pct > 50 %}★{% endif %}

★ = Page strategique (presente dans > 50% des conversions)

{% endif %} {# --- Detail des conversions --- #}

Conversions — Detail

{% if conversions|length > 0 %} {% for row in conversions %} {% endfor %}

Date	Type	Page	Source	Detail
{{ row.date }}	{% if row.type == 'phone_click' %}Appel {% elseif row.type == 'email_click' %}Email {% else %}Formulaire {% endif %}	{{ row.page_url }}	{{ (row.source ?? 'direct')\|replace({'_': ' '})\|capitalize }}	{{ row.detail ?? '—' }}

{% else %}

Aucune conversion sur cette periode.

{% endif %}